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Analyzing Your Market Spend / PromoJournal - Cliff's Notes

Analyzing Your Market Spend / PromoJournal - Cliff's Notes

Our Core Values What We Do Now I may be dating myself here; but can you remember the old ice cream bar jingle for “Klondike Bars©”, it went like this; “What would you do for a...

Ace Holiday Orders in 4 Steps — commonsku Blog

Ace Holiday Orders in 4 Steps — commonsku Blog

Resources for the Promotional Products Industry Ace Holiday Orders in 4 Steps Placing last-minute gift orders before Christmas? Good luck. Here’s how to nail the most hectic Q4...

Creative Compensation Ideas for the Modern Promotional Products Distributor  — commonsku Blog

Creative Compensation Ideas for the Modern Promotional Products Distributor — commonsku Blog

Consider additional elements  Simple right? Er, no. But what Doug has done has clarified the five essentials you need for any plan. As anyone who has developed a comp plan...

These Companies Explain Why Diversity Certifications Work

These Companies Explain Why Diversity Certifications Work

Initially, Denise Taschereau, co-founder of Fairware Promotional Products (PPAI 262992, D6) didn’t see why Fairware should take the time to become a certified Women and...

Pump Up Your Shop Profits With Promo Products -

Pump Up Your Shop Profits With Promo Products -

To stay competitive, it makes sense to be as much of a one-stop print shop as possible. In this way, you can provide the convenience of supplying all the logoed items an...

What is Upcycling?

What is Upcycling?

We all know how to reduce, reuse and recycle; the three “r’s” we learned by heart to reduce post-user consumption. In the promotional products industry, we often brainstorm how...

Our Associate Editor Says Green Thumbs Would Love Promo

Our Associate Editor Says Green Thumbs Would Love Promo

I’ve been wanting to start a garden for nearly two years. It’s a pandemic hobby I haven’t forgotten about. This summer, I finally went to the nursery and bought my “plant...

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

For You and Your Entire Team It does not matter if you are a large organization or a solopreneur, it is imperative to have a joint strategy lead by management, the initiative...

Holiday Sales Strategy: 5 Trends You Need to Know Now / PromoJournal - Taylor's Take

Holiday Sales Strategy: 5 Trends You Need to Know Now / PromoJournal - Taylor's Take

While most people spend their summers carefree and soaking up the sunshine, the savvy merch and branding expert is already prepping to set their customers up for holiday...

A Deep Dive Into Aquarium Gift Shop Promotional Products

A Deep Dive Into Aquarium Gift Shop Promotional Products

On a beautiful July weekend, I took the kids to visit family in Connecticut. You know, what people used to do regularly pre-2020. It was picture-perfect – we swam, barbecued...

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

Develop Your Sales & Marketing Strategic Playbook / PromoJournal - Cliff's Notes

For You and Your Entire Team It does not matter if you are a large organization or a solopreneur, it is imperative to have a joint strategy lead by management, the initiative...

‘Full Steam Ahead’: Distributors Remain Positive as Sales Roll In — commonsku Blog

‘Full Steam Ahead’: Distributors Remain Positive as Sales Roll In — commonsku Blog

Resources for the Promotional Products Industry ‘Full Steam Ahead’: Distributors Remain Positive as Sales Roll In Some economic indicators point to a possible recession in the...