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Omnicom Group launches gaming unit for in-game advertising, influencer marketing

Omnicom Group launches gaming unit for in-game advertising, influencer marketing

The Omnicom Advertising Collective, which consists of many of the holding company's creative agencies including Goodby Silverstein & Partners, Zimmerman and Dieste, is launching...

What are Promoted Tweets and 7 Tips to Leverage Them for Twitter Marketing

What are Promoted Tweets and 7 Tips to Leverage Them for Twitter Marketing

Wait: You’re investing lots of $$$ in Facebook Ads but you’ve never considered promoted tweets through Twitter advertising? If this is you and you want to know what you might...

How Can We Improve Rankings For Older Content? Ask An SEO

How Can We Improve Rankings For Older Content? Ask An SEO

How can you help existing webpages get new traction and move up in search rankings? That’s the question posed by Faith in this edition of Ask An SEO. She wrote: Adam Riemer...

5 Steps To Build a Content Operations Workflow

5 Steps To Build a Content Operations Workflow

This streamlined, five-step approach can help you map the workflow for any content format and build it into an executable process. The templates and examples can further help...

Do personas REALLY matter in content marketing?

Do personas REALLY matter in content marketing?

Do you know who you’re selling to – and, by extension, who you’re targeting in your content marketing? If you’re building a content strategy, you probably have done audience...

Metaverse and Web3 marketing glossary—key words and terms brands need to know

Metaverse and Web3 marketing glossary—key words and terms brands need to know

In addition to the interoperability of the metaverse, Web3 will likely hinge on the decentralized framework of various blockchain protocols, some PoW but most PoS as mining...

How To Get Backlinks: 10+ Ways That Really Work

How To Get Backlinks: 10+ Ways That Really Work

If your business isn’t building quality backlinks, you’re not building prominence. If you’re not building prominence, you’re missing one of the fundamental criteria to rank...

How a Silly Content Question Led to Surprisingly Delicious Answers

How a Silly Content Question Led to Surprisingly Delicious Answers

By Ann Gynn published August 18, 2022 Est Read Time: 20 min How a Silly Content Question Led to Surprisingly Delicious Answers It wasn’t a great question. But we asked it...

Why Your Company Needs Art Direction

Why Your Company Needs Art Direction

Marketing and branding is an exercise in futile frustration. Results get dictated by how much cash is thrown at strategies best summed up by "spray and pray." Whether it's SEO,...

Top B2B Influencer Marketing Campaigns That Were A Success

Top B2B Influencer Marketing Campaigns That Were A Success

Influencer marketing usually gets a bad reputation when it comes to B2B campaigns. Here are some of the most successful B2B influencer marketing campaigns that burst all the...

Off Page SEO: An In-Depth Guide

Off Page SEO: An In-Depth Guide

Off-page SEO is one of the most difficult parts of digital marketing. It can feel like there are more ways to get it wrong than to do it right. Somewhere between the advice to...

This is the Best Time to Post on Instagram (and Other Tips)

This is the Best Time to Post on Instagram (and Other Tips)

Published September 14th 2022 This is the Best Time to Post on Instagram (and Other Tips) Algorithm changes can make it difficult to find the best time to post on Instagram....