Amazon.com Inc. will let brands and merchants send marketing emails to shoppers, a risky bid to boost sales that could inundate inboxes with spam. The company announced the...
05/27/2023
Today on 3-Minute Marketing, I’m speaking with Erik Huberman. He’s currently Founder & CEO at Hawke Media, a full-service Outsourced CMO that helps businesses realize their...
05/26/2023
As a business consultant and angel investor, I often ask for your own assessment of marketing ROI, or customer acquisition cost (CAC). While I realize that a high level of...
05/26/2023
A year ago nearly 20 ad agencies gathered for a virtual event hosted by an upstart chat room platform called Discord. The so-called “agency day” was intended to introduce the...
05/24/2023
It seems you can't turn around on the Internet (virtually speaking) without bumping into a marketing consultant. They're in your email inbox and Instagram DMs, claiming that...
05/23/2023
All signs are pointing in the same direction: The U.S. is headed toward a recession. Brand leaders’ waning confidence in the economy was the sublayer of conversation at Cannes...
05/22/2023
Search Engine Optimization is a fundamental aspect of web marketing. As you think about ways of getting found in search engines, you should also keep in mind that there are many...
05/21/2023
Marketers work hard to produce messaging that will resonate with inundated consumers who are likely weary from it all. But amid all that noise a small number of brands manage to...
05/21/2023
Marketing in Web3: the Old, the New, the Hype-free Benish Shah As Web3 goes mainstream in the next five years, changes will come with it, similar to what we saw in the social...
05/20/2023
The incredible potential of video marketing is already widely accepted across the marketing community. In fact, a 2019 report from Wyzowl found that 87 percent of businesses...
05/20/2023
Facebook marketing is relatively easy, but perfecting it is near impossible. Luckily, as a small business you’re most likely not striving for perfection yet, but looking for...
05/17/2023
My answer? If you only start marketing once your product is ready, you'll have missed the train. Now is when you need to start building an audience, establishing the brand, and...
05/17/2023
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