In addition to our SundayApp of the Weekfeature, we also summarize some of ourfavorite B2B sales & marketing postsfrom around the webeach week. We’ll miss a ton of great stuff,...
04/17/2023
Even if you are absolutely certain that your product/service is one of the best on the market, what you think of your brand is not nearly as important as what your customers and...
04/17/2023
Brands are dynamic. Great brand leadership evolves brands in order for brands to stay relevant and differentiated in the customer’s mind. Just because a brand evolves to deliver...
04/15/2023
The CTA (call-to-action) is a make-or-break moment in your content strategy and lead generation goals. Therefore, it is a critical copywriting component and essential in your...
04/12/2023
Brand vision is intention. It can be a single-minded intent, or a group of goals and objectives — typically no more than one, two or three. Steve Jobs wanted this, “Put a ding...
04/12/2023
Time for Hotels to Stop Cheating on Their Branding Today at 2:30 AM EDT Skift Take Hotels use a branding model that is, for the most part, broken. That reality leaves a gap for...
04/11/2023
We’ve all been there. A time in our life, whether in the far or recent past, when we walked by a store display, saw an ad, heard a melody, opened a package, smelled inside a...
04/08/2023
D&AD Meets is a regular series where we elevate the work of need-to-know creatives who have been through D&AD programmes Shift and New Blood. Each interview features new talent...
04/05/2023
In retrospect, the narrative and overly expressive nature of storytelling may not blend with the scientific and mostly straightforward nature of technology. Many may even wonder...
04/05/2023
Jeremy asks, “How should content entrepreneurs think about their personal brands and their businesses?” Can’t see anything? Watch it on YouTube here. Listen to the audio...
04/03/2023
Starting a business is easy, but handling it throughout the years is a tough task. Whether you’re a marketer or a business owner there are some terms and conditions that imply...
04/03/2023
Twitter plans to end its legacy verified program at the end of this month. To continue having a verified blue checkmark, you must subscribe to Twitter Blue, now available...
04/02/2023
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