What are the biggest differences between Millennial parents and their predecessors? There are certainly some key differences between Millennial parents and Gen X parents. ...
05/16/2023
Share on LinkedIn Retaining and recruiting talent will be the ad industry’s second biggest challenge – after budget cuts – in 2023, according to our survey of...
05/16/2023
CPG brands cutting quantity or quality to bolster earnings are enraging customers. Nearly two-thirds of customers (62%) say they’ll stop buying from brands who do this,...
05/15/2023
Branding in Asia recently caught up with a longtime fixture in the creative world, Reed Collins, Ogilvy’s Chief Creative Officer for APAC. Collins has been with the agency for...
05/14/2023
From the days when Nike first let us design our own sneakers with NikeID to the launch of new services like Amazon Custom, the adoption of ‘customizing’ products by brands has...
05/11/2023
Top Branding Considerations to Smooth M&A Challenges The key is clear and consistent communication By Bo Bothe, CEO and President, BrandExtract Undergoing a merger or...
05/09/2023
It’s not unusual for corporate memes to leak into everyday use. Perhaps you’ve noticed an influx of “ninjas,” “mavens,” and “gurus” populating your social networks as of late?...
05/09/2023
I do a lot of executive coaching and one of the big discussion topics is accepting the creepiness of personal branding — the fact that talking about yourself in public is part...
05/08/2023
This is a very important time and inflection point in the evolution of web3. There’s a fantastic opportunity for brands and marketers willing to engage with this new technology....
05/06/2023
Did you know that one of the world’s wealthiest entrepreneurs still lives in the same grey stucco house he bought in 1958 for $31,500? Indeed, Warren Buffett’s Omaha, Nebraska...
05/04/2023
Social media app BeReal is quickly becoming the latest internet craze despite having no filters, no short-form video and no ads. And yet, brands like Chipotle are already...
05/04/2023
Picking the right visualizations for powerful brand messaging is just the start. Here's how visual storytelling can help brands and marketers. Brand messaging has existed...
05/04/2023
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