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Journey Advertising 101 - Advertising Week
The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a...
05/03/2023
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The Consumer Journey is a metaphor for a consumer’s decision-making process enroute to satisfying a need. The need could be a consumer desire to own a product, experience a...
05/03/2023
The first question you have to ask if you decided to change something in your UI/UX is not “How to redesign an app?” but “What is the purpose of doing a redesign?” The redesign...
04/28/2023
Sarah Perez @sarahintampa / 7 hours Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall...
04/28/2023
If you run a company in the B2B space, you must focus a lot on LinkedIn to boost your online credibility, build new client and vendor relationships, and drive greater...
04/27/2023
Michelle Abdow is the president and founder ofMarket Mentors, a full-service marketing and advertising agency. What is your brand? Is it your logo? Your colors? A catchy...
04/26/2023
Learning about personal finance is one of the most important steps you can take as an entrepreneur. Although grit, perseverance, and hard work are all factors in your business’...
04/25/2023
In 2019, at Google's Chrome Dev Summit in San Francisco, Chrome privacy and tracking prevention software engineer Michael Kleber set out a grand vision for a more...
04/21/2023
Branding – Marketing – Advertising – these three terms are widely used within the industry and with time are evolving at high speed. We often see the terms Branding, Marketing,...
04/20/2023
In 1665 the plague was ravaging Cambridge. A 24-year old Isaac Newton fled from Trinity College and returned to his remote childhood home. This period of 17th century social...
04/16/2023
With nearly 1 in 4 U.S. adults already having a smart speaker in their home, voice assistants and Conversational AI are quickly increasing in popularity in most major markets...
04/15/2023
By the end of 2021 the total annual spend on SEO across the globe was expected to reach $50bn dollars[1] — a figure analysts say could double in the next four years. That’s a...
04/10/2023
I have always been interested in why some brands are loved so much that they have a cult following, like Apple, and why people are willing to trade a small fortune to be part of...
04/09/2023