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How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend - Advertising Week

How to Pick the Right Influencers for Your Campaign to Ensure Success and Avoid Wasted Spend - Advertising Week

The right influencer can bring incredible ROI and enhanced credibility to your brand. But picking the wrong influencer can have incredibly disastrous results. The trick is...

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

4 Ways to Overcome Today’s Biggest Inefficiencies in Content Marketing - Advertising Week

By Becky Ruyle, VP of marketing atInfluence & Co. Marketer or magician? These days, it’s difficult to tell the difference. After all, about two-thirds of marketing teams say...

How to Make Animated Characters That Get Under Your Skin

How to Make Animated Characters That Get Under Your Skin

From Kellogg's Tony the Tiger to the U.K.'s obsession with a meerkat family advertising a car insurance comparison website, brands have used animated characters to capture the...

Rebuilding A Broken Brand Through Smart Marketing & Advertising

Rebuilding A Broken Brand Through Smart Marketing & Advertising

We talk a lot about the power of marketing and advertising to drive growth for brands. It is the table stakes talk at ad conferences, and frequently goes something like this:...

Meta is building a decentralized, text-based social network

Meta is building a decentralized, text-based social network

Today’s edition is a bit late as I wrangled some late-breaking news. Sorry about that! Twitter’s decline is paving the way for other platforms to build next-generation...

Paid Social Media: A Guide To Social Advertising Success

Paid Social Media: A Guide To Social Advertising Success

Getting started with a paid social media strategy can be daunting and time-consuming. As a social media advertising agency leader (say that three times fast), we often get...

Targeted Advertising: Does it Actually Work?

Targeted Advertising: Does it Actually Work?

While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special. Emblazoned across its chest were...

Global Differences in Influencer Marketing: It's Not a Tomato-Tomato Question

Global Differences in Influencer Marketing: It's Not a Tomato-Tomato Question

Undoubtedly, influencer marketing is earning its place at the global marketing table with enthusiasm. Our industry has been heralded as a democratic, game-changing lightning...

Programmatic Advertising For Small Businesses: What, Why, And How?

Programmatic Advertising For Small Businesses: What, Why, And How?

Organizations of all sizes and industries stand to learn about and explore the world of programmatic advertising. But for those that might have more limited resources (and...

How the right is winning the hashtag wars — and how progressives can fight back

How the right is winning the hashtag wars — and how progressives can fight back

INTERVIEW How the right is winning the hashtag wars — and how progressives can fight back Scholar Francesca Bolla Tripodi on how the right weaponizes social media, and "hashtag...

Search Console Help

Search Console Help

Search Console Help Core Web Vitals report Fix poor user experiences on your site The Core Web Vitals report shows how your pages perform, based on real world usage data...

Listen Up: Audible Ads Take Center Stage

Listen Up: Audible Ads Take Center Stage

Marketing Daily recently spoke with Scott Simonelli, founder and CEO of audio research and analytics platform Veritonic, about such subjects as podcasts, audio strategies, and...