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Targeted Advertising: Does it Actually Work?
While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special. Emblazoned across its chest were...
03/11/2023
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While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special. Emblazoned across its chest were...
03/11/2023
Share Tweet Post A strong and healthy search engine ranking plays an important factor in your online success. It’s like any sport — you want to climb the rankings ladder in...
03/10/2023
How Consumer Shopping Habits Are Changing in Response to Inflation Contributor: Kassi Socha And ways you can pivot to accommodate this shift. As average selling prices rise,...
03/10/2023
The use of artificial intelligence (AI) in marketing has hit the mainstream. You would be hard pressed to find companies—big and small—that don’t use top AI marketing tools to...
03/10/2023
The selling problem for most retail salespeople isn’t the merchandise. Old school sales training never had you observe something about the customer, witness some behavior or...
03/09/2023
First, the bad news for retailers... I’ve included this quote from McKinsey in several of my previous blog posts: "Brick-and-mortar stores should still account for...
03/09/2023
Most sales organizations train their sales teams. Fewer train their sales leaders, even though the evidence suggests training sales managers improves their team's results....
03/09/2023
Why I take a different approach to sales learning. Rather than pushing a revolution in your sales strategy, I help you evolve and build on the experience and knowledge you...
03/09/2023
So many retailers love to complain that online retailers are killing them. And yes, online is affecting all of us, but you can minimize online shopping from eating your lunch if...
03/08/2023
Marketing and branding is an exercise in futile frustration. Results get dictated by how much cash is thrown at strategies best summed up by "spray and pray." Whether it's SEO,...
03/08/2023
Influencer marketing usually gets a bad reputation when it comes to B2B campaigns. Here are some of the most successful B2B influencer marketing campaigns that burst all the...
03/08/2023
Off-page SEO is one of the most difficult parts of digital marketing. It can feel like there are more ways to get it wrong than to do it right. Somewhere between the advice to...
03/08/2023